10 Objectives of Marketing Management

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• Objectives of the Marketing Department
• Objectives of the Marketing Department
• What should be the ultimate goal of adopting a marketing management policy for a company?

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The general management has several goals and objectives, just as the marketing management also has several goals or objectives.

Marketing management deals with how to manage the marketing potential of a company or business. It works by maintaining some goal or objective. The marketing management department will carry out its normal activities.

By the way, the following objectives of marketing management are discussed below.

1 Collect and analyze all data related to marketing:
One of the goals and objectives of the marketing department is to collect all the information related to marketing from various sources and analyze all the information to make the final decision.

2 product format:
After collecting and analyzing the necessary marketing data, a manufacturing plan for the product must be developed.

The objective of marketing management is to assess the potential demand in each market and plan according to the tastes and preferences of buyers.

3 Proper distribution management:
According to the product distribution plan, the appropriate distribution process should be applied to the product after production.

The goal of marketing management is to adopt proper distribution management. The distribution of the product must be planned before starting production.

4. Price of the product: An adequate price must be set before launching the product on the market.

Product pricing is an important tool in marketing a product. An important objective of marketing management is to establish the correct price for the product.

5 Product development and market expansion:
Companies need to consider market development and product expansion after delivering a product to the market at a certain price.

The company is taking several expansion steps to expand its sales, product market development and expansion.

6 - Reduce Costs and Increase Benefits:
Normal profit is achieved by maintaining regular product sales and increasing sales and keeping distribution costs to a minimum.

Therefore, the company always tries to keep the cost of production at a minimum level. Thus , the company increases the profit margin by reducing the total cost of production, and thus the marketing department performs one of its important functions.

7 Evaluation of all work:
First, the company executes its plan. One of the goals of the marketing department is to identify all deficiencies in the implementation of the marketing plan and take steps to change and clarify them.

8. Find strategies to create demand for the product:
One of the goals of marketing management is to create demand for products in any form. The primary function of marketing management is to produce products that meet the needs of consumers.

In many cases, the product is produced first, and then demand for the product is increased by informing the customer about the use of the product.

9 Achieve customer satisfaction:
Marketing managers must know the needs and satisfaction of the customers before offering any product or service because today all kinds of businesses are customer centric.

If customer satisfaction is not achieved, the business will not last long.

10 Establishment of Reputation, Reputation and Corporate Image:
The marketing manager has to develop a strategy to build a good reputation for the company within a given period of time. The marketing department tries to achieve customer satisfaction by setting fair prices for the company's products.

Marketing managers try to increase the company's reputation by maintaining reasonable product prices, maintaining high product quality through advertising, and making products available at all outlets.

From the previous discussion, it can finally be said that the general purpose and objective of marketing management is to increase sales and open new markets, as well as increase the profits of the business organization .