12 Functions of Marketing Management

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• Marketing management function

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To increase the sales of a business or organization, we need to understand the important role of marketing management.

Marketing management is the application of management principles and functions to all marketing activities .

The central process is carried out by all activities from producers to consumers and is managed by each company.

Below are some of the main functions of marketing management .

1. Marketing strategy and development plan:
The first and foremost part of marketing management is finding attractive opportunities for long-term success.

The main task of marketing management is to know the strategy that customers will buy after producing the product .

Marketing managers must plan and develop the right marketing strategy for business growth.

2. Marketing Approach:
Different types of events happen and different types of work are done inside and outside the organization.

The marketing manager should be aware of all the problems. In order to learn all the problems, the marketing manager must create a database of all the problems of the organization . Otherwise, he could not control the organization.

3. Connect with customers:
One of the most important functions of marketing management is to create maximum value for target customers.

Marketers must implement strategies to build strong, profitable, long-term relationships with valuable customers.

Managers should know their customers and produce products according to customer requirements .

Sometimes the manager creates an emotional connection with the customer through the company's product. This actually makes for a great customer experience.

4. Strong branding process:
One of the most important functions of marketing is building strong brand equity. To create brand value, managers must research competitors and the market. 

First , the manager must define the target audience for the brand. Managers must define their company's mission.

Marketing managers create a unique brand voice to create new brands. They have created a unique logo and this is a small step towards developing a strong identity.

5. Product delivery form:
Marketing managers must consider various aspects of product development. Quality aspects, design, features, packaging etc.

In addition, business organizations provide services such as warranty, leasing, delivery, repair, training, etc. They must provide or participate in various types of customer service.

In this way, the marketing manager tries to increase the attractiveness of buyers for the product by maintaining various production facilities.

It is very important to know the safety of the transportation of the product when bringing it to the market.

6. Payment of the price :
Customer value is the difference between the product's low cost and the product's profit.

Customers are usually motivated to buy a product because they want to get more value from the product or service.

There are 4 types of customer pricing and direct selling is the best. Other marketing channels are selling through intermediaries , return channels and dual distribution.

Do you know how value is created in a product? 

First , we need to improve product features and improve services.

7. Improve the sales process:
Every company has its customers. If a business wants to increase sales, it should focus on existing customers. Another way to increase your sales is to know your competitors and act accordingly.

Your product is the engine of your business. So, to grow your business , you need to improve the quality of your products.

Companies must produce quality products that customers want. If a company wants to increase its sales, it must maintain adequate training opportunities for all employees.

One of the best ways to increase sales is to build customer relationships and connect with customers who buy the company's products.

8. Create long-term benefits:
A marketing manager must take necessary measures to achieve long-term growth of his company. For this reason, the company should pay great attention to the development of new products.

9. Implementation and control of the marketing plan:
The main function of marketing management is to implement and control marketing plans.

Marketing managers should create a good marketing structure so that work can be easily done and managed according to the marketing plan.

10. PURCHASE AND DEMOLITION PROCESS:
Product purchase determines when, what type, what product quality and by whom, at what price.

Assembly is the assembly and installation of the product at the factory after purchase.

11. Transportation:
All transportation functions include the production and distribution of products to consumers.

A marketing manager does all the work from manufacturing products to reaching consumers .

Make transportation spaces accessible. Transportation is critical to the smooth running of a business.

12. Storage:
This helps the business in two ways. The first is in the factory warehouse , and the second is after the production warehouse. The warehouse plays an important role in eliminating the trade deficit of its products.

After the above discussion it can be said that marketing management is very important in business management. Therefore, business leaders always try to hire an efficient marketing manager to manage the profitability of their business .

Managers must employ various strategies to gain an advantage in the corporate market.

If we look at the functions of marketing management, the importance of marketing management in achieving organizational goals is evident.

Therefore, the top management of the company should emphasize the proper functioning of the marketing management function.