Marketing Management and its Evolution
Marketing is really a very important thing for a business . Basically, marketing management is a discipline that focuses on implementing marketing practices and managing a company's marketing resources.
“Analysis , planning, development, implementation and control of the marketing program to achieve organizational goals to meet consumer needs is called marketing management.”
Marketing management and development:
1- Stages of adaptation to production (1860-1920)
2. Stages of sales orientation (1920-1950)
3 - Stages of Marketing Orientation (1950-1970)
4- The stage of directing social marketing (1970-1990)
5. Relationship marketing guidance stage - (1990-)
Details are shown below:
1. The stage of industrial adaptation. From 1860 to 1920, this was called the adaptation stage of production. At this point, people have realized that the more products you trade, the more you earn. Thanks to this formula, people produce more products.
At the end of the eighteenth century, as a result of the industrial revolution, many changes took place in the production system.
New equipment took the place of human manual labor. As a result, production increased by several hundred.
Manufactured products are supplied to various countries.
2. Sales orientation stage. From the 1920s to the 1950s, this was called the sales orientation stage. At this stage, a large-scale production system has been established by developing technology and upgrading workers' skills.
In this system many products are produced. At that time, manufacturers realized that if they relied solely on customers, they would not buy the product, but instead force the manufacturer to sell the product.
As a result, they adopted an aggressive sales strategy and started active advertising.
They build excellent relationships with dealers and make up a sales team. At that time radio was invented and they used this radio to advertise their products.
3. Marketing orientation stages. From the 1950s to the 1970s, the stage of marketing guidance began. Consumer demand for products continues to grow towards increasing consumer awareness. At this point, marketers change their marketing strategy. During this time, marketers try to understand the needs of customers and bring out these products accordingly.
4. Stages of adapting to social marketing. After 1970, the focus was on social marketing. At this point, the welfare of the people in the community is emphasized along with the rest of the clients. Sales organizations attach great importance to the production of environmentally friendly products.
5. The stage of guidance in marketing relations. Relationship marketing is the process of building lasting relationships with customers or other related parties. Relationship marketing started after the 90's. In short, this stage is all about attracting, retaining, and growing customers.
Finally, it can be said that the marketing management relationship has entered the marketing stage, and has grown into a productive stage.
“Analysis , planning, development, implementation and control of the marketing program to achieve organizational goals to meet consumer needs is called marketing management.”
Marketing management and development:
1- Stages of adaptation to production (1860-1920)
2. Stages of sales orientation (1920-1950)
3 - Stages of Marketing Orientation (1950-1970)
4- The stage of directing social marketing (1970-1990)
5. Relationship marketing guidance stage - (1990-)
Details are shown below:
1. The stage of industrial adaptation. From 1860 to 1920, this was called the adaptation stage of production. At this point, people have realized that the more products you trade, the more you earn. Thanks to this formula, people produce more products.
At the end of the eighteenth century, as a result of the industrial revolution, many changes took place in the production system.
New equipment took the place of human manual labor. As a result, production increased by several hundred.
Manufactured products are supplied to various countries.
2. Sales orientation stage. From the 1920s to the 1950s, this was called the sales orientation stage. At this stage, a large-scale production system has been established by developing technology and upgrading workers' skills.
In this system many products are produced. At that time, manufacturers realized that if they relied solely on customers, they would not buy the product, but instead force the manufacturer to sell the product.
As a result, they adopted an aggressive sales strategy and started active advertising.
They build excellent relationships with dealers and make up a sales team. At that time radio was invented and they used this radio to advertise their products.
3. Marketing orientation stages. From the 1950s to the 1970s, the stage of marketing guidance began. Consumer demand for products continues to grow towards increasing consumer awareness. At this point, marketers change their marketing strategy. During this time, marketers try to understand the needs of customers and bring out these products accordingly.
4. Stages of adapting to social marketing. After 1970, the focus was on social marketing. At this point, the welfare of the people in the community is emphasized along with the rest of the clients. Sales organizations attach great importance to the production of environmentally friendly products.
5. The stage of guidance in marketing relations. Relationship marketing is the process of building lasting relationships with customers or other related parties. Relationship marketing started after the 90's. In short, this stage is all about attracting, retaining, and growing customers.
Finally, it can be said that the marketing management relationship has entered the marketing stage, and has grown into a productive stage.
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