Role of Marketing in The Society
Marketing is the process by which companies and organizations communicate with their customers and promote themselves and their products. Marketing stimulates energy and increases activity for the benefit of society.
Marketing is vital to the well-being of society. Marketing helps any country to control its economic system easily.
Businesses spend a lot of money on marketing to improve sales, but overall marketing is important.
Marketing helps to effectively develop the company and its employees. Marketing harnesses the power of economics to improve society.
The following examines the role of marketing in society.
1. Correspondence of supply and demand
Supply and demand is a basic concept of economics, and this concept is also represented in marketing activities. Needs and wants are best met through marketing. At this time, demand does not increase or decrease abnormally. On the contrary, the demand situation is normal.
In this way, it adapts the marketing offer to the demand, remains accessible and plays an important role in the development of companies.
2. Adequate distribution
It is very important to use the product because if consumed, the product will be successful. Distribution for a company is one of the most important things in any business.
The role of distribution in markets, society and the economy as a whole cannot be overstated. Adequate distribution contributes to raising the standard of living of consumers in the country. Distribution of the right product at the right time to consumers not only satisfies their needs but also affects their standard of living and needs. In fact, it has a positive effect on the life of the community.
3. Creation of communal services
Marketing is critical to creating value. Create a preference for time, space and ownership. Transportation or vehicles create use of space, storage or backup, time, promotion or advertising create use of information or knowledge, etc. Marketing plays an important role in society by creating utility.
4. Research and development
Consumers are always looking for new and interesting products. Research and development helps get the job done right. It is a very important tool for growing and improving your business , and when companies improve, society improves, and therefore the country improves.
5. Consumption of non-production products
Not all goods are produced in the same country. Some products are made in another country. Marketing helps them use these goods produced in other countries. Goods are imported from other countries through trade. As a result, consumers have the opportunity to use a product that is not produced in this country. Thus, the consumer consumes the product rather than the product.
6. Encouraging large-scale production
The demand for new products increased and the market expanded due to marketing. A firm must produce more goods to meet market demand. Thanks to this, there is a possibility of large-scale production.
7. Work
Marketing includes personal selling, promotion, freight forwarding, product packaging, research and development, product design, retail sales of various products, managing all operations, etc. Because it creates many interesting, fun and challenging career opportunities.
8. Product Availability
Without marketing, the company will not buy the company's products. Now hundreds of new products are introduced to the public through marketing alone.
9. Development of foreign trade
Today, there is no country in the world that can produce all the necessary goods. Each country tries to produce the necessary goods. Marketing helps the country to develop foreign trade and creates good opportunities for foreign trade.
10. Customer satisfaction
Marketing provides consumer satisfaction simply by matching information, goods, services, products and offers to consumer needs and tastes. Therefore, marketing improves the quality of life and satisfaction of consumers. Consumers feel truly satisfied when they are inundated with information about the product they need.
11. Increasing the standard of living
Marketing through various methods like advertisement, promotion, advertisement and sales promotion helps in providing the right product at the right time to the consumer. Thus, marketing contributes to the improvement of the standard of living of the consumer. Marketing enhances the standard of living by creating, promoting and maintaining social responsibilities and obligations.
In conclusion, marketing plays an important role in the development of a company. Thus, we can say that marketing not only improves the economic condition of the country, but also raises the standard of living of society.
Marketing is vital to the well-being of society. Marketing helps any country to control its economic system easily.
Businesses spend a lot of money on marketing to improve sales, but overall marketing is important.
Marketing helps to effectively develop the company and its employees. Marketing harnesses the power of economics to improve society.
The following examines the role of marketing in society.
1. Correspondence of supply and demand
Supply and demand is a basic concept of economics, and this concept is also represented in marketing activities. Needs and wants are best met through marketing. At this time, demand does not increase or decrease abnormally. On the contrary, the demand situation is normal.
In this way, it adapts the marketing offer to the demand, remains accessible and plays an important role in the development of companies.
2. Adequate distribution
It is very important to use the product because if consumed, the product will be successful. Distribution for a company is one of the most important things in any business.
The role of distribution in markets, society and the economy as a whole cannot be overstated. Adequate distribution contributes to raising the standard of living of consumers in the country. Distribution of the right product at the right time to consumers not only satisfies their needs but also affects their standard of living and needs. In fact, it has a positive effect on the life of the community.
3. Creation of communal services
Marketing is critical to creating value. Create a preference for time, space and ownership. Transportation or vehicles create use of space, storage or backup, time, promotion or advertising create use of information or knowledge, etc. Marketing plays an important role in society by creating utility.
4. Research and development
Consumers are always looking for new and interesting products. Research and development helps get the job done right. It is a very important tool for growing and improving your business , and when companies improve, society improves, and therefore the country improves.
5. Consumption of non-production products
Not all goods are produced in the same country. Some products are made in another country. Marketing helps them use these goods produced in other countries. Goods are imported from other countries through trade. As a result, consumers have the opportunity to use a product that is not produced in this country. Thus, the consumer consumes the product rather than the product.
6. Encouraging large-scale production
The demand for new products increased and the market expanded due to marketing. A firm must produce more goods to meet market demand. Thanks to this, there is a possibility of large-scale production.
7. Work
Marketing includes personal selling, promotion, freight forwarding, product packaging, research and development, product design, retail sales of various products, managing all operations, etc. Because it creates many interesting, fun and challenging career opportunities.
8. Product Availability
Without marketing, the company will not buy the company's products. Now hundreds of new products are introduced to the public through marketing alone.
9. Development of foreign trade
Today, there is no country in the world that can produce all the necessary goods. Each country tries to produce the necessary goods. Marketing helps the country to develop foreign trade and creates good opportunities for foreign trade.
10. Customer satisfaction
Marketing provides consumer satisfaction simply by matching information, goods, services, products and offers to consumer needs and tastes. Therefore, marketing improves the quality of life and satisfaction of consumers. Consumers feel truly satisfied when they are inundated with information about the product they need.
11. Increasing the standard of living
Marketing through various methods like advertisement, promotion, advertisement and sales promotion helps in providing the right product at the right time to the consumer. Thus, marketing contributes to the improvement of the standard of living of the consumer. Marketing enhances the standard of living by creating, promoting and maintaining social responsibilities and obligations.
In conclusion, marketing plays an important role in the development of a company. Thus, we can say that marketing not only improves the economic condition of the country, but also raises the standard of living of society.
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