Top Five Core Concepts of Marketing
Marketing is a management process . Marketing creates added value for customers. For this reason, marketers need to profitably find, anticipate, and satisfy customer needs. Marketing is the name of major activities like brainstorming, branding, customer relationship , design, consumer behavior research, etc. They all do marketing.
Here are the first 5 basic marketing concepts. These are described and explained below.
1. Needs, wishes and requests
The most basic or basic concept of grassroots marketing is people's wants, needs, and desires. These are explained below.
A. He needs it
Identifying unmet needs is a prerequisite for successful marketing activities. Marketers strive to meet customer needs. Human needs are the only way to deprive something of basic happiness. A need is a thought that reflects the lack of something in the mind. In fact, he feels the need to disappear. Often, marketers don't create these needs, they find them.
Needs are therefore lack and satisfaction. Needs such as food, clothing, warmth, security, shelter, etc.
b. They want
Needs are options for meeting needs shaped by culture and individual personality. People need food, but the type of food they eat depends on their culture and society. One person may like hamburger, but another person likes rich food. High satisfaction of customer needs depends on product quality. Our resources are limited, but our needs are many, so marketers try to satisfy them by creating the satisfaction of unlimited needs with limited resources.
vs. Research
When needs arise, specific product needs are supported by consumers' ability and willingness to purchase the products defined by their needs. The word has an important relationship with time. Not all wishes are transferred to the app. Wants become needs when supported by the ability and willingness to buy. A need is a type of commodity, a commodity is a chosen process of need and a chosen object, it becomes a need if it satisfies the ability and the will.
So a rich man needs a Mercedes car. Besides, the rich will buy it next month. It's a rich man's question. But it is the need of the middle class and the need of the poor. Everyone is actually ranked by money, talent, and interest.
2. Commercial offer
A marketing offer ensures customer satisfaction. A marketing offer is an offer proposed by the marketer according to the needs of the consumer. The brand tries to provide a standard product that meets the customer's needs in terms of quality, quantity, price, etc. The marketing offer can be “tangible” or “intangible”. The marketing offer is explained below.
A. Some products
The product is something that delights customers. Physical and psychological satisfaction is brought. The actual characteristics of the product are color, brand, packaging, label, etc. There are two types of products, tangible and intangible. Marketing deals with product benefits and services.
Therefore, the product is very important for marketing because marketing completely depends on the product.
b. Services
All kinds of things that are marketed to satisfy human needs or to satisfy human needs or consumers are called services. A service is work or a benefit provided by one party to another. Service is irrelevant. Such as medical service, lawyer, mason, tailor, hotel service, training service, security service, entertainment service, beauty salon service, etc.
vs. Experiences
Experience is the true knowledge of everything. Experience is doing, seeing, feeling something through acquired or qualified knowledge. The company wants to gain more experience in the future. Based on the company's experience, the manager approved the transaction process. Marketing experience has experience value. Business experience is often very important. A business organization does not want to appoint its employees without any work experience. A company offers more services or raises salaries or promotes managers or other employees based solely on experience.
3. Price and satisfaction
Value and satisfaction are very important in the basic marketing concept. They are explained in detail below.
Price
Value is the capability of a product or service. Typically, value is determined by customer satisfaction. If satisfaction is low, the price of the product is low and the consumer will abandon this product. Consumers always consider the price of a product when buying it. The price of the product is always in their mind. The current price is the difference between the consumption of the product and the purchase price of the product. Consumers spend money, time, energy and brainpower to purchase a product. As a result, the consumer seeks the best value from a product.
b. Happiness
Pleasure is an immeasurable, immeasurable desire of the mind. Indeed, the goal of marketing is customer satisfaction by creating value for the product and building long-term customer relationships. Customer satisfaction also depends on the quality of the product or the quality of the service provided. As an indicator, you have to be careful if you lower the level of customer satisfaction. Then your customers will go to your competitors. On the other hand, if you set a very high level of satisfaction that you cannot achieve, your customers will go to your competitors. Then you need to set the satisfaction level as average or standard so that customers come back and buy your product.
4. Exchange and communication
Exchange and communication have always been very important in the central concept of marketing. The exchange and its connections are explained in detail below.
A. Swap
Exchange is a very basic marketing concept. In fact, another name for marketing is exchange. Producers and manufacturers try to provide all kinds of goods that society needs. An exchange is a type of activity that creates value and that value is delivered to the other party. You still need money for that. Without money, the exchange process is not possible. All company products are exchanged for cash. Marketers offer products, services, and ideas to customers in exchange for money.
b. Relationship Marketing
The customer is the king of business. If you want to grow your business, you need to establish a good relationship with the customer. We must always take care to satisfy customers by meeting their needs in terms of quality, price, time, quantity and regularity of delivery. Product quality is very important. When customers discover the quality, value, or convenience of your product, they build goodwill for your business by telling their friends and family why they are growing this way.
This reflection also has a negative side, which means that the customer will not be satisfied with a dull and uneven product. Therefore, if you want to run your business for the long term, you need to build good long-term relationships with your customers to keep them loyal longer.
5. The market
Marketing follows the market. A market is a set of present and future buyers. A marketplace is a place where buyers and sellers meet to get detailed information about what sellers have to offer and what buyers are willing to buy. Some people don't say a country can stay in the market. However, different types of transactions take place in the market, also known as the market. In the marketplace, commodities flow from sellers to buyers, and from buyers to sellers to complete the exchange.
We have been informed about the 5 main concepts of marketing modules discussed above. Marketers must learn the basic concept of marketing to develop a buyer-centric marketing strategy.
Here are the first 5 basic marketing concepts. These are described and explained below.
1. Needs, wishes and requests
The most basic or basic concept of grassroots marketing is people's wants, needs, and desires. These are explained below.
A. He needs it
Identifying unmet needs is a prerequisite for successful marketing activities. Marketers strive to meet customer needs. Human needs are the only way to deprive something of basic happiness. A need is a thought that reflects the lack of something in the mind. In fact, he feels the need to disappear. Often, marketers don't create these needs, they find them.
Needs are therefore lack and satisfaction. Needs such as food, clothing, warmth, security, shelter, etc.
b. They want
Needs are options for meeting needs shaped by culture and individual personality. People need food, but the type of food they eat depends on their culture and society. One person may like hamburger, but another person likes rich food. High satisfaction of customer needs depends on product quality. Our resources are limited, but our needs are many, so marketers try to satisfy them by creating the satisfaction of unlimited needs with limited resources.
vs. Research
When needs arise, specific product needs are supported by consumers' ability and willingness to purchase the products defined by their needs. The word has an important relationship with time. Not all wishes are transferred to the app. Wants become needs when supported by the ability and willingness to buy. A need is a type of commodity, a commodity is a chosen process of need and a chosen object, it becomes a need if it satisfies the ability and the will.
So a rich man needs a Mercedes car. Besides, the rich will buy it next month. It's a rich man's question. But it is the need of the middle class and the need of the poor. Everyone is actually ranked by money, talent, and interest.
2. Commercial offer
A marketing offer ensures customer satisfaction. A marketing offer is an offer proposed by the marketer according to the needs of the consumer. The brand tries to provide a standard product that meets the customer's needs in terms of quality, quantity, price, etc. The marketing offer can be “tangible” or “intangible”. The marketing offer is explained below.
A. Some products
The product is something that delights customers. Physical and psychological satisfaction is brought. The actual characteristics of the product are color, brand, packaging, label, etc. There are two types of products, tangible and intangible. Marketing deals with product benefits and services.
Therefore, the product is very important for marketing because marketing completely depends on the product.
b. Services
All kinds of things that are marketed to satisfy human needs or to satisfy human needs or consumers are called services. A service is work or a benefit provided by one party to another. Service is irrelevant. Such as medical service, lawyer, mason, tailor, hotel service, training service, security service, entertainment service, beauty salon service, etc.
vs. Experiences
Experience is the true knowledge of everything. Experience is doing, seeing, feeling something through acquired or qualified knowledge. The company wants to gain more experience in the future. Based on the company's experience, the manager approved the transaction process. Marketing experience has experience value. Business experience is often very important. A business organization does not want to appoint its employees without any work experience. A company offers more services or raises salaries or promotes managers or other employees based solely on experience.
3. Price and satisfaction
Value and satisfaction are very important in the basic marketing concept. They are explained in detail below.
Price
Value is the capability of a product or service. Typically, value is determined by customer satisfaction. If satisfaction is low, the price of the product is low and the consumer will abandon this product. Consumers always consider the price of a product when buying it. The price of the product is always in their mind. The current price is the difference between the consumption of the product and the purchase price of the product. Consumers spend money, time, energy and brainpower to purchase a product. As a result, the consumer seeks the best value from a product.
b. Happiness
Pleasure is an immeasurable, immeasurable desire of the mind. Indeed, the goal of marketing is customer satisfaction by creating value for the product and building long-term customer relationships. Customer satisfaction also depends on the quality of the product or the quality of the service provided. As an indicator, you have to be careful if you lower the level of customer satisfaction. Then your customers will go to your competitors. On the other hand, if you set a very high level of satisfaction that you cannot achieve, your customers will go to your competitors. Then you need to set the satisfaction level as average or standard so that customers come back and buy your product.
4. Exchange and communication
Exchange and communication have always been very important in the central concept of marketing. The exchange and its connections are explained in detail below.
A. Swap
Exchange is a very basic marketing concept. In fact, another name for marketing is exchange. Producers and manufacturers try to provide all kinds of goods that society needs. An exchange is a type of activity that creates value and that value is delivered to the other party. You still need money for that. Without money, the exchange process is not possible. All company products are exchanged for cash. Marketers offer products, services, and ideas to customers in exchange for money.
b. Relationship Marketing
The customer is the king of business. If you want to grow your business, you need to establish a good relationship with the customer. We must always take care to satisfy customers by meeting their needs in terms of quality, price, time, quantity and regularity of delivery. Product quality is very important. When customers discover the quality, value, or convenience of your product, they build goodwill for your business by telling their friends and family why they are growing this way.
This reflection also has a negative side, which means that the customer will not be satisfied with a dull and uneven product. Therefore, if you want to run your business for the long term, you need to build good long-term relationships with your customers to keep them loyal longer.
5. The market
Marketing follows the market. A market is a set of present and future buyers. A marketplace is a place where buyers and sellers meet to get detailed information about what sellers have to offer and what buyers are willing to buy. Some people don't say a country can stay in the market. However, different types of transactions take place in the market, also known as the market. In the marketplace, commodities flow from sellers to buyers, and from buyers to sellers to complete the exchange.
We have been informed about the 5 main concepts of marketing modules discussed above. Marketers must learn the basic concept of marketing to develop a buyer-centric marketing strategy.
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