Definition of Macro Environment
The macro environment is the broad and broad economic environment, not a specific sector, region or industry with the economy.
The macro environment includes trends in gross domestic product, gross domestic product, inflation, employment, spending, and monetary policy.
From the above discussion we can say:
1. The elements of the macro environment indirectly affect marketing activities.
2. Marketers do not control the overall environment.
3. The macro environment creates opportunities and threats for marketing.
4. The macroenvironment affects the elements of the microenvironment.
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macro environment |
The macro environment includes trends in gross domestic product, gross domestic product, inflation, employment, spending, and monetary policy.
From the above discussion we can say:
1. The elements of the macro environment indirectly affect marketing activities.
2. Marketers do not control the overall environment.
3. The macro environment creates opportunities and threats for marketing.
4. The macroenvironment affects the elements of the microenvironment.
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