Characteristics of Marketing
This article also mentions:
Marketing is a management process that connects the company with the needs and wants of the customer, so that it gets the right product at the right time with profit.
Marketing is the main factor in the success of a company. Most things in your business depend on the market. Marketing includes advertising, public relations, promotion and sales of goods or services.
This has a huge impact on sales. Sales generate profits. And profit helps the business run smoothly.
Marketing is the process of promoting and promoting a product or service to your business customers.
Without marketing, your business can quickly collapse.
Without marketing, your company's sales will decrease and the sustainable development of your company may be in jeopardy. Marketing is a very important tool for a company.
The characteristics of marketing are discussed under the following headings:
1. Social process
Marketing is a form of social process. After a company creates a service product, it has to deal with public health, human needs and various social problems. To be most effective or successful, the program must be customer specific, and those customers live close to the company. If the company prioritizes social needs, the product will be successful in the market.
2. Management process
Marketing is a management process that benefits both customers and the company. Individuals and groups participate in this process for their own interests to succeed. Knowledge management is a tool in the marketing management process.
Marketing will be more effective if it is managed strictly by a manager keeping in mind the concepts of marketing and production. It can also be said to be a social process because it is related to people and always tries to communicate between people in society through business methods.
3. The process of creating a resource
Marketing creates four types of advantages such as time, space, possession and form. These four tools are essential for business owners, marketers and advertisers when it comes to consumer spending habits. Consumers buy products for a variety of reasons. One of the main reasons is the greater convenience of the product, as well as the starting price.
4. Exchange process
5. Customer orientation process
Business owners focus their marketing on consumer wants or needs. There are two types of consumer-oriented business product marketing processes. They first create products, then find ways to create consumer demand. And the second option is to identify consumer needs and wants and then create a product based on consumer requirements. The second option is called the "market" model of marketing. These are known as consumer oriented marketing strategies.
6. The process of obtaining profits
The main goal of any business is to make a profit. Marketing ensures customer satisfaction with the value a product provides. Marketing helps increase product performance to generate profits through customer demand.
7. Dynamic process
Marketing can be defined as the continuous process of creating value for individual customers, exchanging value and generating profit. This creates the right relationship between business owners and consumers. Marketing is a dynamic and continuous process or an ongoing process based on mutual benefit.
8. Increasing the standard of living
The role of marketing is to raise the standard of living. Marketing is about sharing. This ensures the satisfaction of both parties. Marketing's value to society lies in creating and facilitating relationships between people and organizations.
9. Customer service
Some types of goods offer after-sales service, for example, cars, air conditioners, televisions, rooms, etc. The facilities are like home security, warranty, guarantee, etc. So we can say that the marketing process is a continuous process because after that marketing sells the product.
10. Achieving organizational goals
Marketing is a very powerful form of business. It is always important to achieve company goals or objectives and customer satisfaction. The purpose of the organization is very important for the business - to make profits easily.
11. Selection of target markets
A trader cannot satisfy all wants and needs while trading in the market. Therefore, a marketer needs to choose the target markets to sell the products to easily interact with the customers. If a company tries to capture the entire market without targeting the market, that company will not be able to sell its product. Marketers should choose a target audience that is easy to reach.
So these are marketing features. Marketing cannot be successful without these qualities. Traditional marketing concepts have lost their value and modern marketing options are becoming more popular day by day.
- Transaction type
- Transactional behavior
Marketing is a management process that connects the company with the needs and wants of the customer, so that it gets the right product at the right time with profit.
Marketing is the main factor in the success of a company. Most things in your business depend on the market. Marketing includes advertising, public relations, promotion and sales of goods or services.
This has a huge impact on sales. Sales generate profits. And profit helps the business run smoothly.
Marketing is the process of promoting and promoting a product or service to your business customers.
Without marketing, your business can quickly collapse.
Without marketing, your company's sales will decrease and the sustainable development of your company may be in jeopardy. Marketing is a very important tool for a company.
The characteristics of marketing are discussed under the following headings:
1. Social process
Marketing is a form of social process. After a company creates a service product, it has to deal with public health, human needs and various social problems. To be most effective or successful, the program must be customer specific, and those customers live close to the company. If the company prioritizes social needs, the product will be successful in the market.
2. Management process
Marketing is a management process that benefits both customers and the company. Individuals and groups participate in this process for their own interests to succeed. Knowledge management is a tool in the marketing management process.
Marketing will be more effective if it is managed strictly by a manager keeping in mind the concepts of marketing and production. It can also be said to be a social process because it is related to people and always tries to communicate between people in society through business methods.
3. The process of creating a resource
Marketing creates four types of advantages such as time, space, possession and form. These four tools are essential for business owners, marketers and advertisers when it comes to consumer spending habits. Consumers buy products for a variety of reasons. One of the main reasons is the greater convenience of the product, as well as the starting price.
4. Exchange process
The basic question of marketing is "exchange", that is, the satisfaction of the consumer's needs and wants. Marketing is an ongoing business process. Such an exchange is the exchange of technology, the exchange of information and the exchange of ideas or the needs and satisfaction of consumers.
5. Customer orientation process
Business owners focus their marketing on consumer wants or needs. There are two types of consumer-oriented business product marketing processes. They first create products, then find ways to create consumer demand. And the second option is to identify consumer needs and wants and then create a product based on consumer requirements. The second option is called the "market" model of marketing. These are known as consumer oriented marketing strategies.
6. The process of obtaining profits
The main goal of any business is to make a profit. Marketing ensures customer satisfaction with the value a product provides. Marketing helps increase product performance to generate profits through customer demand.
7. Dynamic process
Marketing can be defined as the continuous process of creating value for individual customers, exchanging value and generating profit. This creates the right relationship between business owners and consumers. Marketing is a dynamic and continuous process or an ongoing process based on mutual benefit.
8. Increasing the standard of living
The role of marketing is to raise the standard of living. Marketing is about sharing. This ensures the satisfaction of both parties. Marketing's value to society lies in creating and facilitating relationships between people and organizations.
9. Customer service
Some types of goods offer after-sales service, for example, cars, air conditioners, televisions, rooms, etc. The facilities are like home security, warranty, guarantee, etc. So we can say that the marketing process is a continuous process because after that marketing sells the product.
10. Achieving organizational goals
Marketing is a very powerful form of business. It is always important to achieve company goals or objectives and customer satisfaction. The purpose of the organization is very important for the business - to make profits easily.
11. Selection of target markets
A trader cannot satisfy all wants and needs while trading in the market. Therefore, a marketer needs to choose the target markets to sell the products to easily interact with the customers. If a company tries to capture the entire market without targeting the market, that company will not be able to sell its product. Marketers should choose a target audience that is easy to reach.
So these are marketing features. Marketing cannot be successful without these qualities. Traditional marketing concepts have lost their value and modern marketing options are becoming more popular day by day.
Post a Comment for "Characteristics of Marketing"